28.08.25
Market analysis 2nd quarter 2025 – Summer upswing stimulates the Swiss beverage market.
After a slow start to the year, the Swiss beverage market is in good shape in mid-2025. In June, the market grew by +18.1% compared to the weak month of the previous year – the long-awaited turnaround has thus occurred.
The most important findings of the analysis:
- Positive half-year indes: At +2.5% at the end of June, the market is picking up again after a difficult start.
- Gastronomy back in the game: +21.7 % in June, driven by mineral water, fermented juices and functional beverages.
- Healthcare as a growth driver: +31.9 % in June, in particular due to the new delivery to the Senevita Group.
- Home delivery services on an upward trend: growth for four months in a row, half-year increase of +7.1 %.
- Beverage pick-up markets stable: +16% in June, half-year index at +3.0%.
- Water remains the mainstay: with a 48.7% market share and +6.0% growth, it is still the most important category.
Despite challenges in beer (-3.0% in the first half of the year) and non-carbonated soft drinks, the market environment offers numerous opportunities. Water functional drinks and cola variants are clear drivers of the upturn.
We hope you enjoy reading it!
Click here for the full issue: INSIDE Magazine – 3rd issue | August 2025
