Comprehensive data source
DIGITALDRINK standardizes the exchange of sales data between wholesalers and manufacturers, creating transparency in an indirect market.
More than 80 wholesalers already send more than 27,000 monthly sales reports to 75 producers via DD BI.
In the catering sector alone, the purchases of 15,000 customers throughout Switzerland can be analyzed.
Reporting-as-a-Service
We conveniently provide our clients with prepared reports and dashboards on a monthly basis. The comprehensive yet easy-to-use reports enable a quick overall view through to detailed analysis of individual customers.
Thanks to them, you elicit valuable insights about market needs and developments from the underlying data. Therefore, they are becoming more and more popular. From marketing and category management to sales and management, the evaluations are used regularly.
Data to the front – with Mobile Reports
With modern mobile reports, the sales team gains insight into their sales territory and the development of the customers within it directly via tablet or cell phone. That’s how we get the data to the front lines.
The intuitive navigation and interactive filtering allow efficient conclusions to be drawn about trends and potential. With just a few clicks, relevant or previously unattended customers are identified for achieving sales targets. The detailed view of a customer then enables targeted preparation of the upcoming visit.
Market analyses for the industry
Based on comprehensive market data, we regularly publish exclusive insights into out-of-home beverage consumption in Switzerland.
In this way, we offer the industry unique insights, performance comparisons and trend analyses by different categories, channels and regions.
Together with our customers, we also develop individual market analyses in order to generate concrete added value from the available data.
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Functions
DD BI offers a variety of ways to gain insights from market data
We offer the right reporting tool for all needs:
Dashboards
Through graphic visualizations, relevant developments are presented in an understandable way and quickly grasped.
This makes dashboards ideal for management reports and presentations.
Scorecards
Whether marketing, category management or sales – scorecards provide detailed insights into what is happening in the market and how customers are performing.
Extensive filter and drill-down functions allow the market and customers to be viewed from different perspectives.
Deep-Dive
For individual analyses down to the level of customer, article and reference date, the Deep-Dive offers everything an analyst’s heart desires.
This is a convenient and efficient way to elicit new insights from the data.
Mobile Reports
For access to market and customer data on the go, our mobile online reports are the optimal solution.
Whether via tablet or cell phone, thanks to the intuitive and interactive operation, you are quickly and optimally prepared for the next customer meeting.
All sales data of the participating wholesalers are harmonized into uniform product categories and distribution channels.
This enables area-wide comparability when evaluating data from different wholesalers.
An overview of the available categories and channels can be found here:
The sales data for your own products and indirect customers are available to you on a monthly basis down to the level of customer (point of sale), article (SKU) and delivery day.
The paragraphs are thereby linked to your products published at DIGITALDRINK. This means that in addition to the article, a large number of other attributes, such as category, packaging, material, content size, etc. are available for evaluations.
We provide our customers with aggregated market data for various AfG and beer categories.
These allow market share analyses, benchmark and performance comparisons with competitor brands down to sales channel and zip code level.
You want to evaluate market and customer data according to your own sales regions or product categorizations?
The flexible reporting tools make it possible to supplement DIGITALDRINK’s comprehensive data with your own data structures.
Our modern business intelligence infrastructure allows a great deal of flexibility to meet your individual requirements.
Do not hesitate to contact us with your inquiry or idea.
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