Market Analysis: Beverage Consumption in 2025—Between Pressure and Momentum

In the new SwissDrink INSIDE market analysis, we examine the drivers behind the current market shifts.

2025 was not a straightforward year for the Swiss beverage market. It got off to a slow start, followed by a strong second quarter, a volatile summer, and then a remarkable end to the year.

What developments shaped the year?

• Home delivery services are the clear winner
  The trend toward at-home consumption is taking hold. Water and beer, in particular, are driving this growth. Convenience has long since become more than just an added perk and is evolving into a structural driver.
• Healthcare Sector on a Steady Growth Trajectory
  With broad support across nearly all categories, this sector is experiencing above-average growth. Water and functional beverages are gaining significant ground and reflect more conscious consumption in the healthcare sector.
• Foodservice Industry Finishes the Year Strong
  Despite fluctuations throughout the year, a dynamic December has helped stabilize the market. Mineral water, fermented juices, and functional beverages are gaining traction, while traditional sweetened beverages remain under pressure.
• Water Remains the Reliable Anchor
  Across all channels, mineral water is proving to be a stable core category with a steadily growing share. Still varieties and flavored options, in particular, are gaining ground.
• Functional Beverages Continue to Grow
  Wellness and functional concepts are becoming increasingly established in everyday life, both in the workplace and in the health sector.
• Beer in a Time of Structural Change
  The category remains under pressure overall. At the same time, non-alcoholic varieties continue to gain prominence and are noticeably expanding their market share.

The bottom line:
The market is constantly evolving. Traditional high-volume products are losing their appeal, while water, functionality, and alternative consumption patterns are gaining ground.
2025 clearly shows where opportunities for 2026 are emerging.

Read the comprehensive market analysis here, which appeared in the February 2026 issue of INSIDE, the SwissDrink industry magazine.